Indians have been romancing gold since eternity. It’s evident from our festivals, weddings, sweets and even clothes. I remember when my cousin got married last year my aunt was busy shuttling from one jewellery shop to another to find that perfect piece of shiny golden necklace. I have my doubts if she spent even half of that time and energy in finding a ‘suitable’ bride. Joking apart, my aunt is one among millions of Indians who have been obsessing over gold and just can’t get enough of bling. The massive societal and cultural empathy that we Indians have built up for gold over centuries – one cannot envision of not buying gold, come what may.