This shift marks a significant change in purchasing patterns, highlighting the increasing reliance on the used car market.
Amidst the ever-changing preferences of car shoppers, Spinny, a full-stack platform for used cars, witnessed 31 per cent growth in Q4 FY24, indicating a surge in women buyers. According to Spinny's latest report, 46 per cent of women across the country bought used cars in March 2024, compared to 35 per cent in Q3 FY24, marking a significant milestone in the used car landscape.
This shift marks a significant change in purchasing patterns, highlighting the increasing reliance on the used car market for automotive needs, according to a company statement. Delhi-NCR is experiencing the highest increase in women buyers at 48 per cent, followed closely by Bengaluru at 41 per cent, Mumbai at 46 per cent, and Pune at 39 per cent.
In the southern region, Kochi saw a remarkable 57 per cent increase in women purchasing Spinny cars, indicating a growing trend across various demographics. Non-metropolitan cities like Lucknow and Jaipur had 20 per cent growth in women buyers for the month of March.
Niraj Singh, CEO and Founder of Spinny,said, "At Spinny, we believe it’s a woman’s world. That's why our 'Lady Luck' promotion, offered during the month of March, featured exclusive discounts of up to Rs. 25,000 on car purchases. By recognising and encouraging women as car owners, we're not just celebrating but empowering them to go far.’’
Popular brands such as Renault Kwid, Grand-i10, and Baleno emerged as favorites among women buyers on the Spinny platform, among women aged 30 to 40 years.