Paper gold gives you the chance to benefit from the price increase without the worries of storage, impurities, theft, etc. “People buy physical gold thinking it is an investment, but it is not an investment at all. It’s a better idea to invest in financial assets. Among these, if you wish to invest in gold, I would say SGBs are the best possible instrument," says Sadagopan. With 'paper' gold, the risks and expense of storing are dismissed as the investor can 'store' the investments in a demat form. “If it is just for a pure investment purpose, there is no point in having physical gold. You might as well have digital gold, which has no safety or purity worries,” says Agarwal.