For the last two years, India witnessed a high–pitch battle between the world’s two richest business tycoons– Jeff Bezos and Mukesh Ambani. The bone of contention was Kishore Biyani-owned Future Retail Group, a company buried under mounting losses. With the ambition to capture India’s $900 billion retail market which is set to grow to $1.3 trillion by 2024, both Ambani and Bezos were willing to go to any extent to seal the deal.