Kanchan Devi’s small beauty parlour in the mofussil town of Sheikhpura in Bihar is abuzz with activity. Bright lights, the smell of talc, make-up essentials, mirrors and furniture get complemented with stuff to read strewn all over the place, and a tablet to watch. Kanchan’s beauty parlour stands out with these features, creating excitement among her women customers, particularly women of child bearing ages.