As of January 2022, there were more than 61,400 start-ups recognised by the Department for Promotion of Industry and Internal Trade across the country. In 2021-22 alone, the government recognised over 14,000 new start-ups with 555 districts having at least one new start-up in 2021. At the heart of every single one of those start-ups—big and small–is an idea that it wants to execute well. In their latest book, Startup Compass-How Iconic Entrepreneurs Got It Right, authors Ujwal Kalra and Shobhit Shubhankar have spoken with 15 of India’s top start-up founders who tell them what it takes to make it big—right from the idea to the execution and the eventual exit.