The key strategic pillars of Angel One’s digital journey comprise an increased focus on clients, personalisation, prioritising technology, focus on engineering and a people-first approach. The first pillar in our strategy is clients, which translates into understanding their behaviour and solving their problems. It starts with defining what to monitor or from where to receive data signals. It goes on to setting up the analytical plumbing lines from discovery to post-trade funnels, building a data science talent pool, and setting up a data experimentation platform to build/deploy and derive models.