The last few years have witnessed a rapid pick-up in equity investment culture in the country, which is evident through the growth in mutual fund Systematic Investments Plans (SIPs). Consider this, in January 2020, just before the Covid-19 pandemic struck, the investments coming into mutual funds through SIPs stood at around Rs 8,500 crore. This number has swelled to over Rs 13,800 crore in January 2023. The robust growth continues, and most of these flows are into equity mutual fund schemes.