Imagine this. It’s a typical sunny day in April. You walk into the office of the fund manager of the top-ranking equity mutual fund you intend to invest into. You sit across him at the table. You have a chat about his views on the market and understand the ‘what’s and whys’ of his stock portfolio, which you will soon own. All this while you sip on a cup of tea. This meeting gives you a chance to judge the quality of the research and fund management that backs this fund. It also gives you insights into the conviction and discipline of the fund manager, something that plain numbers couldn’t tell you. Having adequately delved into your fund manager’s mind, you feel informed and assured to invest your hard-earned money into this fund.