"Since the coronavirus outbreak, people have become more aware of the importance of living a healthy life. Hence, the health & wellness sector underwent a massive change, owing to a striking shift in consumer demand. Self-care, preventive healthcare and holistic wellness have taken centre stage with a growing awareness around nutrition and immunity among consumers. It has become an important line of defence during the pandemic proving the dietary supplements sector to be a strong economic partner to the people. Hence to give impetus to the overall industry, we hope that the government will rationalise GST on healthcare supplements from 18 per cent to 5 per cent in the upcoming Union Budget 2022," said Praveen Chirania, Founder, Muscle and Strength India.