Madhureeta Anand, an Indian filmmaker and founder of Phree, a women’s safety start-up, recalls her arduous journey of raising funds for her start-up. “They ask questions like, being a woman, are you even dedicated to the business?” she says. “I’m sure when a man and a woman go out to raise funds with the same idea, the man is more likely to get it,” she further adds, highlighting the disparity. Pia Singh, chairman of the DLF Foundation, eventually invested in her venture at the outset.