With increasing immunization coverage and a growing positive outlook beyond Covid-19, the ‘Protection Quotient’ of urban India has moved 3 points to 50, witnessing a gradual rise from previous Indian Protection Quotient (IPQ) editions, finds the study published today based on Max Life’s India Protection Quotient survey. The trend line reflects a steady growth in the country’s overall financial protection that has led to prioritizing financial security over all aspects. Conducted entirely online, the India Protection Quotient 4.0 surveyed 5,729 respondents across 25 Indian cities between 10 December 2021 to 14 January 2022.