Uttar Pradesh, the largest state by population in India has been part of the unenviable group of BIMARU (sick) states of India for a long time. Infamous for the lack of infrastructure that kept industries away from the state for decades, there is a new pitch by the incumbent government that seeks to change the image of the north-Indian state that was once famous for dacoits and crime. In an interview with Outlook Business, Mayur Maheshwari, the CEO of Uttar Pradesh State Industrial Development Authority (UPSIDA) makes a strong pitch for development and suggests that Uttar Pradesh is set to become the first choice of investors in the coming years.