Shares of the country's largest cigarette maker - ITC - rose as much as 1.79 per cent to hit an intraday high of Rs 238.50 on the BSE after it reported its December quarter earnings post market hours on Thursday. The Kolkata-based company reported net profit of Rs 4,118.8 crore in third quarter of current financial year marking an increase of 15 per cent on the back of robust demand across business verticals.