"At a valuation of Rs. 6 lakh crore, the issue is priced at a price to embedded value ratio of 1.1, which is at a discount compared to its listed in India as well as global peers. LIC is synonymous with insurance in India and enjoys a huge competitive advantage in terms of brand value. However, there are concerns with the company like losing market share to private players, lower profitability and revenue growth compared to private players. But the valuation of 1.1 times price to embedded value discounts the above concerns and policy holders getting a discount of Rs 60 makes this a bumper offer," Meena said.