Realty firm Mahindra Lifespace Developers Ltd has transferred a 9.24-acre land to Alliance Group for development of a housing project. The land parcel is proposed to be developed as a multi-storey residential project under brand Urban Rise. The land is part of Mahindra World City (MWC), Chennai and the development will be executed by Alliance Group. This project will be an addition to Mahindra World City's existing residential and commercial offerings.