After having lived through the hottest February on record, and with the meteorological department predicting worsening heat in the coming weeks, Indians are all set for a searing summer season. Not many would look forward to such a time, except those who can possibly gain increased sales in their businesses. The beverage industry is one such space that is set to make a lot of sales amid soaring temperatures and it gets all the more exciting as one of India’s biggest conglomerates has now announced their arrival in this segment.