Growing up as a child in India of the 1990s, health drinks were considered as a important part of early year. I vividly recall my brother's daily battle with milk, nearly vomiting it out before school, while I garnered praise for gulping down milk infused with 'healthy powders.' My mother fondly reminisced about my transition to 'Lactogen' milk after breastfeeding. After all, Indians believed that these 'international' infant formulas and milk mixes held the key to taller, smarter, and faster children. It is also important to note that India back then was dealing with a high burden of undernourished, stunted and wasted children. The obvious quick fix solution to malnutrition in children seemed to be these magic formulas, morning fortified cereals and flavoured drinking powders!