The US, EU, and several other countries have imposed sanctions against Russia, as it continues to invade Ukraine. The sanctions imposed on Russia outdo some of the recent sanction packages including against Iran and North Korea. Apart from these sanctions, Russia’s infamous Vodka is banned in several US states and Switzerland. Russia has also become a social pariah in sports, with sports organizations excluding Russia and athletes from several key international sports events. However, a major brunt to the Russian Federation is when several global brands, some of which had their presence for 30 years in the country have severed ties with Russia. While some companies have suspended their operations in Russia, others have pulled out of partnerships with Russian companies.