Markets watchdog SEBI will come out with a discussion paper to frame guidelines to control unsolicited financial and stock market advise from social media influencers as also from unregulated investment advisors. Addressing a meeting of the Association of Registered Investment Advisers here on Friday, SEBI Whole Time Member Ananth Narayan Gopalkrishnan said some unscrupulous people are misusing their Sebi registration to further their businesses and as the regulator "we don't want (that) to happen."