Tata’s beauty brand Tata CLiQ Palette has launched its first retail store in Nexus Seawood Mall at Navi Mumbai. The company had recently launched its beauty app. According to the company, the app uses artificial intelligence to provide personalised experience to customers. In its bid to extend the experience, the company has launched a retail store.
Tata CLiQ Palette said in its release that the store has been designed by Landor and Fitch. Speaking at the inauguration of the store, Gopal Asthana, company’s Chief Executive Officer, said, “As India’s beauty matchmaker, our decision to open a retail store after the launch of our app was a natural progression and signifies a significant step forward in our quest to revolutionize the beauty landscape by becoming India’s largest tech-enabled omni-channel beauty destination. Personalization lies at the core of this vision, not only online but offline as well.”