IT Major Tata Consultancy Services has teamed up with Microsoft Azure marketplace for leveraging its software— TCS Intelligent Urban Exchange (IUX) and TCS Customer Intelligence & Insights (CI&I), to empower businesses in delivering hyper-personalized customer experiences, the company notified in a regulatory filing on Monday. CI&I and IUX are powered by artificial intelligence (AI), and machine learning, and help in real-time data analytics.