Just days after Internet and Mobile Association of India's (IAMAI) assertions that demand for 'revenue share' was an underhanded attempt to violate net neutrality, COAI returned fire saying it is "misleading" to state that Net Neutrality principles will be violated. "Certain entities with vested interests are misdirecting the issue of the need for a regulatory framework for the communication OTTs and the need of usage charge to be paid by OTTs to the TSPs, by bringing in the aspect of Net Neutrality in a misleading manner, to make it a populist issue," SP Kochhar, Director General of COAI, said in a statement, without naming IAMAI.