Twitter new X logo is being rolled out across the social media platform since Monday
Twitter owner Elon Musk’s plan to rebrand Twitter has been the talk of the town for the last few days. As per world’s richest man, the bird app is set to undergo a massive change with its name and logo changing to X in the coming days. However, some users said that the plan can run into legal trouble as a conflict over X trademark has come to the spotlight.
According to documents posted by several Twitter users, the trademark for X is reportedly held by Microsoft and Meta. Microsoft purportedly holds the X trademark for “video-gaming related services”. Notably, popular gaming console Xbox is sold by Microsoft.
However, several users pointed out that as the trademark is held for gaming related services, it won’t be an issue for Musk’s new plan. While Microsoft’s trademark might be unrelated to Twitter’s new business ambitions, Mark Zuckerberg’s Meta also holds the X trademark.
According to an official patent and trademark portal, the active trademark is for online social networking related services. This might be relevant for Twitter’s plan as it competes directly with the company.
However, there is a key detail to be noted here. The official website noted that “the color(s) white and blue is/are claimed as a feature of the mark”. Some users on Twitter also pointed out that Meta holds the trademark for stylised letter X, not the alphabet X. According to an official website, there are over 100 trademarks for stylised letter X.
Whether Musk’s new plan would attract any legal trouble remains to be seen but the company is moving ahead at a rapid pace to rebrand the bird app. The official website of the company now has the X logo in place of the old bird sign. Not only the logo, as per the social platform’s leadership, the company is also set to initiate plans to expand into an ‘everything app’.