He does it for the family. Ask an average middle-aged Indian man or woman why they work 48-hour weeks (Indians are the seventh-most hardworking people on the planet), and they will tell you that they do it for the family. Seventy-five years of democracy and universal suffragette later, families continue to be the fundamental unit of society, especially among older Indians, the ones most keen on transferring their wealth to millennials and Gen Z.