It has been calculated in recent studies that the emergence of content marketing has proved to be powerful in the marketplace. Startups have splashed into the market with the power of creating content strategies for new products and services. It is quite tough and challenging to set an identity of your own in the crowded tricky world of B2B, especially for startups. In B2B marketing, marketers require different but unique ideas and strategies to attract potential customers and convert them into possible leads and form a long-lasting relationship with them. So, here comes the role of content marketing which creates a major difference. Content marketing is a strategic marketing approach that focuses on creating valuable, relevant, and consistent content to attract potential customers and retain a defined audience base to drive profitable customer action through social and digital media channels. It engages blogs, articles, interesting visual content that provides informational or emotional values to readers or customers, which creates an impact on their minds.