We’ll start with a story. Step into the world of a large LED light manufacturer. What you see is a complex ecosystem that must work in sync if every part is to keep them at the top of the market. Several suppliers work with you to ensure you get the materials you need on time, at the right price, and of the required quality. You are as dependent on them as they are on you. The other side is a similar story - An array of scattered distributors- some big, most small setups. Balancing this is a fine art, of course. It is also one of strained cash flows and relationships.