Pratap Vikram Singh, a Delhi-based journalist received a (fake) message from his ex-employer asking to purchase ‘Apple Store Gift Cards online’ for his clients. The scammer impersonated Rohin Dharmakumar, CEO of The Ken, a news media platform by using his face as a profile image on WhatsApp and targeting an ex-employee of the company. There are a variety of fraudulent or deceptive schemes prevalent online, where people are asked to make payments/ share account details or OTP/participate in money multiplying schemes etc. via email, phone, or text. Scammers now also use ‘gift cards’ from well-known brands for payment as a means to dupe people out of their money.