Now, how can customers ascertain whether these messages are genuine or not? To start with, they should look for messages from the ‘RBISAY’ sender ID. This is the first time it will be using the same media (SMS and emails) as those used by the fraudsters. Make it a habit to ignore or report any messages that seek bank or card details and PIN. Do not believe any SMSes that claim that you have won a lottery. “Members of the public can give a missed call to 8691960000 to get more information through Interactive Voice Response System (IVRS) on fake calls/emails as well as investing wisely and cautiously in chit funds,” an official release said. Despite constant warnings from RBI and other financial regulators, such frauds are rampant, swindling unsuspecting customers across the country. Many masquerade as official emails to gain customers’ trust and elicit bank details, password or even an ‘advance fee’ to transfer lottery winnings. The central bank’s latest move aims to counter tricksters by using similar platforms. In addition to anti-fraud warnings, the messages will also educate individuals about various banking regulations and facilities available to them.