The premium cost of a health insurance policy depends mainly on the coverage and risk factors. If you have senior citizens among your family members, you would be asked to pay more in comparison to someone who does not have a senior citizen in his/her family. It's mainly so because the older we get, the more vulnerable we are to health issues. Also, the wider coverage you opt for, the higher the premium would be. While buying a health insurance policy, it's important not to only look for the cheapest option but the one that provides you the perfect balance between coverage and cost. Your policy should offer adequate coverage according to your risks and requirements, without compromising on benefits and at an affordable price.