If the pandemic has taught us anything, it is that we can’t take anything for granted. The impact of Covid is making people realise that health insurance is no more a priority but a necessity, because emergency medical care needs can impact anybody, even those who believed they don’t need any health insurance as they won’t fall ill. Instead, scarred customers are today saying they want to buy health insurance, but and are looking for advice on how to best engage with the healthcare ecosystem, and identify the best cover for themselves.