The insurance industry calls for leveraging future-proof technology. End-to-end digitalisation is the key to customer satisfaction. Buying an insurance policy has been considered a tedious and cumbersome process for a very long time now. The business is considered quite complex and the products are difficult to comprehend. The fine riders, exclusions and fine prints make this even more complex for a common consumer. With the advent of digitalisation, using the right amount of technology and customisation strategies, the process is slowly made interesting.