While the Indian General Insurance market continues to grow at a steady pace with 17% growth each year, motor insurance industry alone accounts for over 50% of the gross direct premiums earned annually. As per recent research findings, the total gross premiums of motor insurance industry in India is expected to cross 17 billion $ mark by end of 2025. With these numbers in place, it’s quite evident that the Indian motor insurance industry is growing immensely and it is now important that the insurers come up with personalized products and services that ensure complete customer satisfaction.