March 4, Mumbai: When it comes to evaluating whether a new product would be a successful or not, a report “Insurance: Reading Google searches as lead indicator of business trends” by Kotak Institutional Equities Research believes that Google search trends can be used to gauge success of new products. A google search trends also helps understand a pick up inflection points and understand growth and market share movements of the products. As per the Kotak, they would continue to test these hypotheses over the next couple of months of reading such trends as leading indicators.