In 2007, being a young marketing manager, I remember putting together plans to solicit insurance businesses online through the World Wide Web. Back then, it was about advertising your proposition online and redirecting consumers to your website, and collecting ‘leads’. Today we are living in a predominantly digital age and have come a long way since then. From booking airline tickets to hotels to shopping, almost everything that required stepping out of the comfort of our homes has moved online for a majority of us. Banking and financial transactions aren’t far behind. There are many of us, like me, who haven’t been to a bank branch in years.