Born in the two decades preceding the dawn of the 21st century, millennials now account for nearly 31% of the world’s population. Also commonly known as “Generation X” these digital natives spend a large part of their lives in the digital realm. For their social interactions, as well as their consumption activities, digital platforms are their primary choice. Thus, it follows that as millennials and the larger population start consuming digitally they will also make more and more investment and financial transactions online. However, while people do carry financial transactions online, their engagement on the insurance side is minimal. This should change as buying an insurance policy online can provide some interesting benefits to customers.