For 24-year-old Sonal Gupta, her iPhone 6 is the lifeline to stay connected with friends, family and the world. Not a day begins without checking on messages and emails or using features that have become part of her life. “I am not sure how many hours, forget days, I can stay without my phone,” she says, emphasising how important her phone is to her. She is not alone. Scores of Indians start their day checking updates on their phones, be it Facebook, WhatsApp or just emails. Smartphones have become such a rage that their sale in India shatters new records every quarter. According to a 2014 Gartner report on smartphones, India is the world’s fastest growing smartphone market.