In today’s fast paced world, no product or service serves only a single purpose. There was a time when investors used to treat insurance products and investment products differently. However, the Unit Linked Insurance Plan (ULIP) changed that. A ULIP is a product that provides its buyer with the dual benefit of insurance and investment. ULIP is an insurance product that combines insurance protection and investment by enabling the policy holder to earn market linked returns by investing a portion of the premium money in the equity and debt markets. Returns generated from ULIPs are linked to market performance. The premium is bifurcated into two components, one is for insurance cover and other goes into the investment funds. Each fund has its own risk and return profile based on the asset class that the fund has invested in. The policy holder is also offered the option of choosing the fund mix based on his desired asset allocation. Investors are also given an option to switch between underlying funds.