It is the story playing out with the millennial generation— they are smart, fast on the uptake and highly consumption driven. Garbed in their smart phones and smart watches, wearing swanky branded clothes, they have a different perspective on how they view money. Result: the word ‘savings’ has disappeared from their financial lexicon with ‘spending’ taking charge. The fallout—majority of urban youngsters today are living salary-to-salary, some scrimping the month with great difficulty.