“Work easy, work well,” says Shobhit Arora, founder and CEO, worldartcommunity.com, an online marketplace for arts, crafts and design. “For start-ups in early stages, to drive efficiencies across business processes is critical. These efficiencies eventually help to better optimise costs and processes,” he says. Further, it is important for start-ups to actively test various scenarios and pivot, if needed. At every stage, there’s a need for quality analytics for better decision making, which these tools enable. Besides, most start-ups operate with limited staff. Collaboration tools and process automation ensure that the start-up grows with the right foundation in place. Some of these processes have a strong customer impact as well.