In 2007, when Abhishek (my husband and co-founder, Thrillophilia) and I moved to Bangalore, we were a huge gang of friends and we used to travel a lot around Bangalore, whether it be short trips, treks or other adventure activities like water sports. It is then that we realised that the market for such activities is disorganised—it was difficult to discover what options were available and further the offerings were not standardised. There was a lot of demand, but no dominant player in the space. It was then that the idea for a business opportunity crossed our minds and by 2009 we had launched Thrillophilia.