Gen Z, Millennials Lead Solar Energy Preference

A recent survey conducted to gauge awareness about clean energy sources revealed about 50 percent of Gen Z respondents prefer solar solutions, followed by Millennials at 46 percent.   

The report is based on a survey of 4,318 respondents among four age cohorts across 5 metros -- Bangalore, Delhi, Hyderabad, Kolkata, Mumbai, and 8 non-metros -- Ahmedabad, Chandigarh, Gurugram, Guwahati, Jaipur, Kochi, Lucknow, and Patna, conducted between February 2024 and March 2024.  

Gen Z refers to those who are in the age group of 18-22 years, Millennials 23-38 years, Gen X 39-54 years, and baby boomers 55-76 years.  

Luminous Power Technologies MD and CEO Preeti Baja, in a statement, said, "Owing to this shift in needs and demand trends, the solar spectrum of New India gave us a clear picture to understand the changing consumer perceptions, limitations, and opportunities that remain unaddressed around the sphere of solar energy adoption."  

The study showcased that awareness of alternatives to traditional energy sources is on the rise among Indians.   

As much as 97 percent of respondents in India do not have a solar rooftop system  

installed in their homes.   

In terms of accessibility, the survey revealed that 28 percent of baby boomers consider solar energy solutions inaccessible, while millennials report the least difficulty, with only 21 percent expressing concerns.   

Gen X and Gen Z follow closely, with 23 percent and 25 percent, respectively, indicating inaccessibility.   

Most respondents agreed that the shortage of specialised skills and skilled labour is a major roadblock for a seamless transition to solar solutions.