A global initiative, the Industrial Transition Accelerator (ITA), is calling for urgent action to stimulate demand for low-carbon products, which is currently the main obstacle to unlocking billions in investment for large-scale green industrial projects. The ITA, launched at COP28 in collaboration with the UAE COP28 Presidency, UN Climate Change, and Bloomberg Philanthropies, is engaging with industries, investors, and governments to accelerate investment by 2026.