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Survey Reveals Strong Demand For Electric Vehicles In India

Around 83 percent of the 1,000 prospective Indian buyers covered in the global survey said they will consider buying an NEV by the end of this decade

by freepik

The majority of new car buyers who participated in a study were ready to accept new energy vehicles (NEV) as the only option when considering a purchase by 2030, according to a survey.  

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The buyers would be willing to pay a premium of up to 49 percent for an electric vehicle above the cost of a comparable petrol or diesel vehicle, a survey from Urban Science and The Harris Poll has revealed.  

Around 83 percent of the 1,000 prospective Indian buyers covered in the global survey said they will consider buying an NEV by the end of this decade.  

The survey conducted online by The Harris Poll on behalf of Urban Science received inputs from various markets, including India, the US, Australia, China, and Germany.  

The survey stated that the positive outlook for NEVs in India is being fuelled by the rapid expansion of the public EV charging network, with a noticeable presence in major cities and emerging in tier-2 cities.  

There are currently over 6,000 charging stations available in India across major cities and along the highways.  

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This number is expected to increase to over one lakh by 2027.  

The positive outlook is also due to the government's proactive policy initiatives for the EV segment, the survey revealed.  

It pointed out that India must access the advanced technology and production scale that China has mastered in the EV field.  

Opportunity is mounting, but India's EV push faces challenges, especially when compared to China's dominance in the sector, it stated.  

China leads in producing lithium-ion batteries, electric motors, and establishing charging infrastructure critical components for the seamless functioning of EVs, survey findings revealed.  

Without leveraging this expertise, India's EV ambitions might struggle to stay relevant, it stated.  

Collaborating with Chinese companies could be pivotal in accelerating the development of India's EV infrastructure, making electric cars more affordable and accessible for everyone, the survey opined.  

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China's track record with massive EV projects, such as city-wide electric bus fleets and extensive charging networks, provides a valuable blueprint, it said.  

By learning from China's experiences, India can avoid common pitfalls and fast-track its transition to electric mobility, it said.  

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