Owning a home has always been synonymous with safety, security and stability in a plethora of aspects. As a basic necessity, each individual has always longed for having a home of their own. The sentiment of having a safe place to reside in further emerged stronger with the aftermath of Covid-19 pandemic. With a paradigm shift in our work culture and being locked indoors for quite a long time, the home became the epicenter of all major activities. Customers started opting for properties that offer them just the right degree of privacy, security as well as a comfortable space to work in.
In addition to that, with the changing market landscape, the sector witnessed a variety of consolidations. This played a very crucial role in enhancing the trust factor amongst the consumer segments, who were earlier reluctant to purchase a property due to lack of assurance regarding the delivery timelines, the quality and the amenities as promised by the concerned developer. Coupled with the increased desirability towards home-ownership, the trust that is further strengthened with the consolidations has provided a boost to the sector.