A common practice among real estate agents is to pitch every property as prime location. Many influence the buying decision by stressing the importance of proximity to public transport, hospitals, schools, and so on. Typically, each such location fetches a hefty premium in the 10-15 per cent range, which can offset your budget substantially. For instance, a Rs.1 crore flat could be Rs.10-15 lakh cheaper and in the same area sans the premium tag attached to it.