With nearly 40 percent of the world's land already degraded and more acres being lost every second, there is an urgent need for governments, businesses, and communities to come together and take immediate action to reverse this damage and protect our planet. This was the strong message delivered by the UN chief on the World Day to Combat Desertification and Drought. Each of us, governments, businesses, and communities - would need to work collectively and have a crucial role to play in arresting this alarming trend. Desertification, land degradation and drought are currently among the most pressing environmental challenges.