The reason we set goals is because we have a desire to get to a certain place. As Stephen Covey aptly said in his phenomenally successful book, The 7 Habits of Highly Effective People, “Begin with the end in mind”. This basically means that when you start a journey you must have a clearly defined destination that you wish to reach. In investment parlance, this translates into specific financial goals. To improve the probability of reaching your goals, you must ensure that they are specific, measurable, realistic and have a deadline (time horizon). Clearly articulating the goal will help you determine the return requirements and is the first step in creating a robust financial plan.