While it has become synonymous with buying gold, it is actually a holy day for a large part of our population. The word Akshaya means ‘that which never diminishes’. It is believed that whatever is started on this day will prosper. This is why it is a good day to start a new business, or join a new job just as the new CEO of MCX is expected to! Because of the belief that anything started on this day will grow, it is also an opportune time to make important purchases like gold, which is a symbol of wealth and prosperity.