I would not have written this piece if the concept of financial literacy would have sounded alien to me at one point in time. So, It did not come as a shocker to me when a global survey by Standard & Poor’s Financial Services LLC(S&P) in 2017 mentioned that in South Asian countries only 25 per cent of youth population have knowledge of money-management and knows how to invest smartly. But, roughly around 76% of adult population does not understand even the basic financial concepts. As financial literacy has been the priority area of many developing countries, in India it needs to be pushed more actively.